Unify your customer data to drive personalized experiences and processes
Activate actionable insights with Dynamics 365
Customer Insights
Trusted By Many Companies
Product/Solution Explanation
Dynamics 365 Customer Insights is Microsoft’s customer data platform (CDP) that helps deliver personalized customer experiences by unifying disparate data to gain a single view of customers, derive insights, and take action. It helps you transform into a customer-centric organization where marketing, sales, and services professionals have the insights they need to personalize experiences.
Features of Dynamics 365 Customer Insights
Real-Time Insights
With Azure Redhat, OpenShift and managed databases, you have a comprehensive cloud service for consistent building, deploying, and managing applications at any scale across azure platforms and environments.
Unified Data
Unify customer data across multiple sources to develop enhanced customer profiles using first- and third-party sources. Utilize out-of-the-box connectors or define your own custom AI audience segments and build your own key performance indicators (KPIs) without needing to use code.
AI integration
Built-in artificial intelligence analyses customer behaviour in real-time and identifies patterns and correlations so you can make more informed decisions. AI insights help identify and predict high-value and at-risk customers, discover new customer segments, and promote cross-sell opportunities.
Connected Experiences
Dynamics 365 Customer Insights provides you with access to comprehensive and unified customer profiles. Data is gathered across multiple sources — from online visits and purchases, to social media responses and external data like census and weather — for a true 360-degree omnichannel view of each customer’s Journey.
Secure, Scalable and Supported platform
The Azure platform provides machine-learning capabilities that are guaranteed secure and compliant. Retain full ownership of your data with the confidence that Dynamics 365 Customer Insights will continue to grow and scale with your business.
Benefits of Dynamics 365 Customer Insights
Gain a holistic view of customers
Bring together all your transactional, observational and behavioural data for consumers and enterprises by using prebuilt connectors for popular data sources. Unify your data by resolving customer identities with recommendations based on AI and machine learning.
Discover insights and take action
Employ quickstart machine learning templates to predict churn or the next best action. Discover new audience segments with AI-driven recommendations or create your own.
Rely on a productive and trusted platform
Invest with confidence in a solution that is compliant by design and lets you maintain control of your customer data.
Adapt and Extend
Get started quickly with a prebuilt solution that is also fully extensible and customizable with Power Platform and Azure.